METRO
With the help of GMS, METRO’s promo campaign conversion rate doubled. Foot traffic to stores increased by 10% as a result of their “Open Doors” campaign.
METRO Cash & Carry is the leading international player in the wholesale trade. It has been around for more than half a century and has 760+ stores in 30 countries worldwide.
Goal
Ensure technical support for METRO-Bonus terminals, enhance marketing communications with customers.
Solution
Viber and SMS messaging channels improve the cost efficiency of communicating with customers, and technical support for the terminals ensures the smooth functioning of other marketing elements, including loyalty programs, vouchers, bonuses, etc.
Impact
With the help of GMS, METRO’s promo campaign conversion rate increased twofold.
For “Open doors” campaigns traffic to stores increased by 10%.